“Graciela, I have the job and I start in August with Intel! Thanks again for the help. Speaking with you really did help me get this job. I read out loud the ways to describe myself and they loved it. People need to hear you! No way you can nail your dream company without the info on branding you teach.” – RZ, Student veteran, Class of 2020, PSU
PRE-ORDER – The first book written by a military veteran (turned marketing professional and entrepreneur) for service members and military veterans to craft their AUTHENTIC personal branding.
Learn to Brand Before Your Resume with a fellow veteran at your side. If you can’t wait for the book and want to craft your branding NOW, here’s the AUTHENTIC Personal Branding for Military Veterans online course Graciela’s been teaching live and online coast-to-coast. It includes one-to-one coaching with Graciela so you can get it DONE.
Student veterans, military spouses, veterans in their first, second, or third career transitions will all learn valuable self-marketing skills, guided by a veteran who knows the transition chaos (and success!) first hand. This book is essential if you’re joining the ranks of veterans choosing the entrepreneurship track, if seeking your first career after leaving the active duty force, or pursuing your first internship or full-time job after completing your degree as a student veteran.
Readers will complete the “extracting product attributes” exercise, see ample examples of great branding created by veterans Graciela has personally coached, and be able to write their own authentic personal branding to influence their intended target audience. Graciela teaches the reader a repeatable marketing messaging process that will be useful for years for come.
Those who wish to collaborate live with Graciela who will coach them to perfecting their branding and/or discussing their business startup idea will be offered the option to do so.
In Brand Before Your Resume, Graciela guides you in becoming an epic storyteller of your unique value, long before you write your resume which she reminds us all is a marketing deliverable. Taking this approach as she did means that your audience for this new forward-looking branding will be so intrigued by your value that they’ll ASK for your resume!
You’ll be empowered to confidently communicate your value to make things happen, as Graciela did during her transformation from military aviator to technology marketing manager. Graciela’s freely shares the communication process she followed during her highly successful military-to-civilian transition, in which she was mentored by women veterans every step of the way.
Stop going at it alone.
Stop listening to people who have never worn the uniform telling you how to transition.
And most importantly, stop listening to those pushing you into writing your resume (or worse yet your LinkedIn profile) before you’ve done the essential work to understand yourself, your value to civilian organizations, and the target audience you need to attract.
Learn to Brand Before Your Resume with a fellow veteran at your side.
Again, if you can’t wait for the book and want to craft your branding NOW, here’s the AUTHENTIC Personal Branding for Military Veterans online course Graciela’s been teaching live and online coast-to-coast. It includes one-to-one coaching with Graciela so you can get it DONE. Let’s DO this together!