Skip to main content.

 

The most complete, up-to-date list of clients and endorsements is available at the Latinnovating site here.

Clients include:

As Keynote Speaker and Lecturer
“On behalf of Hewlett Packard, thank you for making our Hispanic Heritage Month Celebration such a outstanding event.  We appreciate the time and creativity you invested to bring this to fruition. Your stories came together beautifully during the September 21st webcast.   I am hearing from employees, and you are inspiring people to think differently, ask questions and to become engaged.  This was our shared vision, and you made it possible.”
—Ashley Houk, Search Marketing Manager, Global Marketing Communications, Hewlett-Packard Imaging & Printing Group

"I found your presentation regarding Latino entrepreneurship right on the mark and a compelling story to tell. It is amazing how the media and politicians have cast a negative light over the entire Hispanic community in the US mostly due to the single issue of illegal immigration. The message that Latinos are a strong, vibrant and needed asset to the U.S. economy needs to be told and retold.”
—Carl A. Fosco, Director HR Business Partner Services, Blue Cross and Blue Shield, Omaha, Nebraska

“You were exactly what we were hoping for in a distinguished lecturer and what you shared with the students exceeded our expectations! I know the students learned a lot of valuable lessons through your interactive presentation and remarkable stories about sustainable businesses started by Latinos. It was very special to have you speak about your book, the Latino community and what a difference these business owners have made in our world. It is an area of business that should have more attention. I am glad you could come speak to the students and the San Marcos community to help open their eyes to something new and exciting.”
—Arin Ely, Student Development Coordinator & Academic Advisor, McCoy College of Business Administration, Texas State University-San Marcos

“Graciela captured the hearts and minds of the people attending our event.  Her compelling story, filled with triumph over challenges, moved the audience to tears, laughter and knowing nods of their heads.  Few speakers have the ability to connect with an audience as well as Graciela – who teaches leadership through her stories and her accomplishments.  Her warmth, wit and grace made her so approachable that after she spoke, she was swarmed by people wanting to continue the conversation which Graciela gladly did!”
—Cynthia L. Murray, President & CEO, North Bay Leadership Council, Novato, CA

"Your lecture was both inspiring and entertaining. What I loved most about the stories that you chose to share was the incredible breadth of experiences and knowledge of these innovative successes. Frequently, there isn't one set path that an individual can take, and your stories appropriately illustrate different career journeys (including your own). Thank you so much for your work, and I wish you continued success."—LaTonya Henry, Assistant Director Career Services, Texas State University-San Marcos

"Graciela, the kids are still talking about your visit. One student went home with her book and made her mom sit down to look at it with her as soon as she walked in the door. We really appreciate the time you took to meet and talk to our students. My only regret is that we couldn’t get you to everyone in the school."
—Ray Leonard, science teacher, Glasgow Middle School. See story in school's newsletter.

“Graciela Tiscareño-Sato is an interdisciplinary thinker marrying green innovations to environmental issues of the day. While she provides important and real life examples in those she has interviewed, she is also a living example of innovation herself. Graciela’s overarching theme is based on the importance of the social network, how it contributes to the historical biography of individual development and the shaping of the Self (in a social psychological sense).”
—Dr. Armando Arias, Founding Director, Street Smart Think Tank a Division of Solution Strategies, Inc.

"For those of you lucky enough to host Graciela in person on your campus, let me assure you that she is a remarkably polished speaker who knows exactly how to connect with students of all backgrounds and abilities -- because she was very much "in their shoes" once herself. They can sense it and respect it and learn from it in a dozen different ways.  After her lectures on my campus this term, dozens of students eagerly lined up with questions and comments and requests for advice; Graciela graciously spoke individually and in small groups with each one.  Hers is a vision that can be shared by all."—Scott Lankford, Department of English, Foothill College,Foothill College Center for a Sustainable Future

"Graciela came to CSU-Monterey Bay to speak during Earth Week. She is an outstanding, knowledgeable and highly motivational speaker. She engaged and motivated many of the students in the audience, and the faculty members as well. She affected this response by the power of her speaking, attention, open-mindedness and energetic presence. After hearing the case studies she shared, I purchased several copies of Latinnovating. I will share with people for whom I know it will make a difference. One of the many things that I appreciated about her presentation was her demonstration of how she herself 'walks the talk' by taking a huge financial and marketing risk in publishing her book in a manner that will reduce its carbon footprint. She is a perfect example of those innovators of whom she writes and of whom many people will look to as a role model."
—Dr. Daniel Fernandez, Professor and Chair, Division of Science and Environmental Policy, CSU Monterey Bay

Classroom lecture "Globalization and Race"
"Graciela, thank you again for coming to talk to the AMCS 475 class. The class was appreciative, most of all, of the stories of innovations by Latino entrepreneurs. It was good to see examples of local problems being solved by their innovations. The students, however, disagreed with the neoliberal assumptions about economic globalization, e.g., that a woman in Indonesia making $1.50 a day and an American paying $100 for a pair of shoes is not necessarily a matter of injustice. Or with the view that business and economic imperatives and incentives are more important than other factors like resource depletion, environmental degradation, and cultural homogenization. I understand it wasn't the main intention of your presentation to talk about these 'big' ideas but the students were responding to some of the examples that were given in class. In any case, these are big questions and I'm glad that your presentation gave them the opportunity to test what they know and believe about the effects and consequences of economic globalization."
--Dr. Eleneita Strobel, Associate Professor and Chair of American Multicultural Studies Department, Sonoma State

As moderator at events

“Moderating a panel means knowing how to keep the attendees’ interest, excitement, and expectations of the event, as well as enabling the panelists to share their knowledge. You can only do this by being knowledgeable of the topic and taking the time to know each of the panelists. Doing all of this is challenging given the time constraints and the breadth of area to be covered. At the National Society of Hispanic MBAs Washington D.C. chapter event called "Latinos Shaping the Green Economy," Graciela Tiscareno-Sato was able to wonderfully meet everybody's expectations. The attendees, panelists, sponsors and our chapter board were very pleased at the end of the event. I want to thank Graciela for doing an excellent job of moderating. I highly recommend her to be in future events and look forward to working with her again.”
—Mauricio Leyva, Junior Professional Associate, the World Bank and
Vice President of Small Business Development, National Society of Hispanic MBAs D.C. chapter

As marketer and thought leader

“Grace, As you know, I’m in the midst of collecting supporting information for all the claims in the value scenarios so the (sales) regions are confident using the claims in our direct marketing campaign.  In the course of this task, I’ve spent probably 60 hours searching for and reading analyst reports, white papers, presentations and customer case studies. And once again, I find myself uniquely grateful for the quality, professionalism and “globality” of your work. Everything you do is well researched, with legitimate attribution of data sources and you consistently cite examples, costs and data facts from around the world. No one comes close to the complete picture of quality you consistently deliver. Your work is consistently clear, credible and global and I can easily leverage it for discussions with my partners in any region. You make it easy to believe our story. You make it easy to use your work in my work. Your name is my new favorite search keyword in BeFirst (internal SEN global sales/marketing portal). I just wanted you to know once again, I think you are standard bearer for great marketing deliverables. Thank you!”
Tressa Brophy, Director, Installed Base Marketing Programs, Global Marketing and Communication, Siemens Enterprise Networks (SEN)

"Graciela's writing has impressed me at a number of levels. She always manages to capture the passion and enthusiasm of her subjects (or the subject matter) in a clear, effective manner. Her copy comes in clean, with little to no need for editing. Her sources are well identified and she makes the follow-up and fact-checking processes easy. She has a commitment to make sure that each article is all it can be and has always made herself available for follow up questions. She goes the extra mile to get "it" right. The [Hispanic MBA] magazine's general readership has responded positively to Graciela's articles. As important, the association whose magazine her articles appear in, regularly comments on the quality of her work.
We look forward to having Graciela do more articles in the future. Her work is creative, yet disciplined, and we can rely on her to do a good job, within budget and by the agreed-upon deadlines."
Bruce Matzner, Publisher, Hispanic MBA Magazine, December 2009

“Grace is an incredible individual who is passionate about her work and life. Her positive attitude is contagious. She is a visionary, highly creative and extremely talented. No project is too big or too small for her. Grace consistently delivers over and above expectations, and always on time. Her results, your results - simply outstanding! And though her personal and professional commitments may be demanding, she finds time to nurture relationships and sees to the development of those around her.” September 2009
Eileen McCoy, EVP Marketing, NSHMBA San Jose chapter

“I’ve had the opportunity to work both directly and indirectly with Grace over the past 10+ years, watching her time and again deliver thought provoking, articulate and meaningful content. She’s one of those rare individuals who can bridge the span from strategy to tactical implementation with equal aplomb. No doubt she possesses a long list of impressive credentials, but perhaps what strikes me most is the diversity of her skills and her ability to create a wide variety of content that resonates with her varied audiences. She’s truly one of the most well rounded professionals I know, mastering all she attempts. From creating complex marketing plans to delivering compelling public speeches to spearheading philanthropic initiatives to writing children’s books to flying airplanes to raising bright, articulate, independent children – she’s done it all with relish and outstanding results.” August 22, 2009
Janyce Harper, Vice President, Marketing - No. America, Siemens Enterprise Communications

On Grace's Personal Branding Workshop titled "You, the Brand"

“I gained new insights in your seminar on the issue of personal branding and learned some techniques for helping others discover theirs. I have already incorporated the concepts of having a “30-second elevator pitch” into the work I am doing here with a group of high potential employees in a mentoring program. Thanks so much for your suggestions.”
Carl A. Fosco, Director HR Business Partner Services, Blue Cross and Blue Shield, Omaha, Nebraska

“As a marketing professional myself I like to look to other leaders in the field to learn fresh new ideas. Your presentation was great and helped me to focus in on my personal branding. The last exercise where we wrote down items about ourselves was especially helpful to me to begin my journey of branding myself.”
Darlene Tenes, Owner and Designer, CasaQ Ornaments, http://www.casaqornaments.com and Marketing Maniacs, http://www.maniacidea.com